CE Institute Instructor Wendy Langen has had a number of both peer reviewed and non-peer reviewed articles published within the medical community. Here are two examples of Wendy's published work, including data published on the National Library of Medicine PubMed.gov and an abstract posted on Nova University's website:
CE Institute LLC Owner/Instructor Selena Belisle of Miami FL contributes to Massage Magazine's article on Massage Industry Human Trafficking
Here's a screenshot CE Institute LLC founder's information on Massage Magazine below. You can view this article in full on Massage Magazine's website at: https://www.massagemag.com/human-trafficking-in-florida-89722/
Author: Selena Belisle, Founder/Instructor, CE Institute LLC, Miami FL
Massage Therapy & Spa Service Menu Items for Valentine's Day Special - The How To's and More to Build Some Holiday Revenue with New Business Practices!
You can view the article in full at Massage Magazine at: https://www.massagemag.com/spa-specials-111140/
To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/
Author Selena Belisle is the Founder of CE Institute LLC in Miami FL. She is a retired professional athlete and has been practicing massage therapy for over 30 years. Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage. She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com
CE Institute LLC Instructor Wendy Langen has been promoted to Assistant Program Director at Barry University's Physician Assistant Program - Congratulations Wendy!
Please click HERE to learn more about Wendy at CE Institute LLC. Wendy can be found in almost any of CE Institute's medical massage classes including Myofascial Release, Oncology, Geriatrics, Trigger Point Therapy, Prenatal Massage, etc.
Author: Selena Belisle, Owner/Instructor, CE Institute LLC, Miami FL
As seen in Massage Magazine, Selena Belisle discusses the different ways a service provider can provide out-call wedding spa services and parties. This includes offering specialty massage therapy appointments, soaks, body scrubs, mud masks, aromatherapy a relaxation room and more!
Author Selena Belisle is the Founder of CE Institute LLC in Miami FL. She is a retired professional athlete and has been practicing massage therapy for over 30 years. Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage. She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com
Author: Selena Belisle, Owner/Instructor, CE Institute LLC, Miami FL
As seen in Massage Magazine, learn how to build holiday business moments in your massage therapy or spa practice with easy add-ons such as some aromatherapy or some arts and crafts. Add a twist to your regular day-to-day appointments to avoid boredom and increase income when you might need it most!
Let sleigh bells ring all the way to the bank with an easy, festive holiday promotion. You can easily adapt your existing spa services to holiday themes with essential oils. Using peppermint is a wonderful, quick, inexpensive and all-inclusive method to alter a spa venue for the December holidays.
First, think about what can be customized at the spa with peppermint.
Second, tell everyone about your new promotion. Make sure to post about your new offerings on SnapChat, Facebook, Twitter and Instagram.
Third, be prepared to sell and deliver.
Here are some simple instructions and ideas on how to execute these three easy steps:
Step 1: Create Your Festive Peppermint Spa Holiday
For a holiday massage, add a few drops of peppermint essential oil to an unscented massage oil, lotion or cream. You can also incorporate the following into any session:
Get festive with your body scrubs by adding a few drops of peppermint essential oil to an unscented scrub or make your own for a holiday glow.
You can blend a finely ground sugar or salt with coconut or olive oil, plus some fresh peppermint leaves and a few drops of peppermint essential oil to create a beautiful body polish.
If you wash-off the scrub in-treatment (with sponges or towels), add a few drops of peppermint essential oil to your wash water.
Peppermint candles are a great addition to any spa practice during the holidays.
If you are using peppermint candles in your practice, simply burn these in the reception area, treatment rooms and bathroom during the holiday promotion. Think about all the different ways that you can use peppermint to heighten client awareness of your holiday promotion.
If you are selling peppermint candles just order some peppermint candles for retail sales. Gift wrap them and offer them as an add-on with holiday gift certificates (tape or wrap the two together). If you do not have a candle vendor, you can purchase some small peppermint candles at a dollar store and resell them.
Dollar store items may not be the best quality but they’re festive and an easy sale turnaround.
Consider gifting a peppermint candy cane or candle with each holiday service. It’s a nice holiday gift for clients, and who knows—they may decide you need a gift, too.
Peppermint themed holiday decorations and advertising are a great way to get clients in the holiday spirit. Here are a few ideas:
Step 2: Selfie Time
Take photos throughout the spa of your holiday decorations and post everywhere. Include a picture of your newly printed holiday menu. And remember, people like pictures of other people, so photobomb your own spa shots and include happy clients.
Step 3: Sell and Deliver
Peppermint essential oil is one of the least expensive essential oils of all. Purchase several retail sized bottles because you will find endless ways of how to incorporate this into your spa–such as adding a few drops to the bathroom’s liquid handwash and so forth.
Be prepared for extensive uses. But, if you purchase retail sized bottles, you can always retail what you do not use.
Purchase red, white and blue ribbons and wrapping paper to make holiday sales easier and more attractive to customers. Some people loathe gift wrapping (and the holidays altogether), so show off your one-stop shopping options.
Adding gift wrapping services to a wonderful spa present might be irresistible, just like offering gold, frankincense and myrrh to the three wise men (I mean the wise men have to get their gifts somewhere–right?)
If you print your own gift certificates at the spa, try using colored copy paper (and envelopes) that match your holiday promotion.
If you have computerized scheduling or retail, be sure that all the holiday offerings are added to the computer system for seamless sales.
If you can easily and economically add your holiday promotion to your website, do it! Just remember to remove the holiday promotion by January 1 to keep your site fresh.
Affix a printed holiday offerings list (with prices and descriptions) at the reception desk so that customer questions can be easily and immediately answered.
Altering your existing spa services with a little aromatherapy is a wonderful, inexpensive and easy way to increase festive offerings and income.
To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/
Author Selena Belisle is the Founder of CE Institute LLC in Miami FL. She is a retired professional athlete and has been practicing massage therapy for over 30 years. Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage. She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com
CE Institute LLC of Miami, FL is offering an ESSAY CONTEST to promote strong black leaders who have positively contributed to society (past or present). This is our opportunity to spotlight the champions of our civilization. In highlighting these leaders, we can share their contributions which have helped improve our world for all. One of our many company goals is promote strength and education for all individuals, regardless of ethnicity/race, sexual orientation, age, gender or religion.
Please click HERE to view a sample published essay, to learn more about the essay contest rules, how to submit your essay and the available Essay Contest awards :)
Selena Belisle, Owner/Instructor at CE Institute LLC, Miami, FL wins the 2018 Dana Farber Cancer Institute Certificate as a Cancer Fighting HERO! Selena was awarded this recognition for her "extraordinary support of research and patient care at the Dana Farber Institute, leading to breakthroughs against cancer." You can learn more about Selena's Oncology CE Classes by clicking HERE.
Author: Selena Belisle, Founder/Instructor, CE Institute LLC, Miami FL
Selena Belisle discusses some time management tips for massage therapists to make life easier and work more.
Managing your time to run a successful massage practice (by yourself) can be challenging, and creating effective business and practical goals are different for every person.
Each massage therapist must decide how much they want to work, how much income they require and how much personal time they need to create that perfect life/work balance.
I recommend that new massage therapists should be extremely flexible with their schedule to see as many clients as possible, earn client referrals and build a client roster and reputation.
Time Management Tips: Set Goals
After a massage therapist learns when they have the most number of appointments, they should start setting goals.
These goals could include:
Enjoy some type of a treat, movie, slice of pizza or key lime pie. Do something to feel good about your accomplishment when you meet your goals and enjoy your career.
Place Some Limits on Goals
It’s important for massage therapists to set limits with their goals as well.
For example, set a maximum number of hours to practice per day. Many therapists do not perform more than 5 hours of massage per day to avoid “burn-out.”
You can also set a maximum number of hours you should book in one day for a particular modality. For instance, many therapists do not perform more than 2 to 3 hours of hot stone massage to avoid overheating and exhaustion.
Be sure to set a minimum number of hours or days that you require for personal time.
I personally have broken my work limits and goals on many occasions, but I always do so with a certain rationalization. Personally, my limit is that I do not perform more than 4 hours of massage per day given most of my work is deep tissue.
But, if I have to provide a fifth hour, I will take extra time off to make up for it. Switching and trading work hours with personal time can become a regular practice.
So, it’s good to reward yourself, know your limits and recognize when you’re pushing it to keep yourself happy and healthy. If you do not set limits or goals then your career could become a big question mark.
What are you doing and why?
Setting career goals, limits and rewards will help create a picture of what your work and personal life should like together.
And when you set these standards, make sure you are happy with them. Be positive, be creative and dream. This career is yours and whatever you make of it. Be appreciative of what you get and don’t ever be afraid to strive for more.
To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/
Below is a screenshot of CE Institute LLC founder's article on Massage Study Buddy below. You can view this article in full on Massage Study Buddy's website at: enjoyable: https://www.massagestudybuddy.com/time-management-tips-independent-contractors
Author Selena Belisle is the Founder of CE Institute LLC in Miami FL. She is a retired professional athlete and has been practicing massage therapy for over 30 years. Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage. She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com
Author: Selena Belisle, Owner/Instructor, CE Institute LLC, Miami FL
Massage therapists often juggle between what makes their heart happy and what can physically be done.
All too often, massage therapists find themselves doing what they love but are not earning enough income to sustain it or they are earning enough income but are physically burnt out.
The key to a successful independent massage practice is to operate your massage business efficiently. Here are five simple and easy operational tips to maximize your career to continue to do what you love:
1. Make an investment in your physical appearance and stick to it.
Our work as massage therapists involves working with the public in a vulnerable situation (nakedness) and charging more than the average working wage.
Clients want to view and value us as professionals for our work, so we need to act and dress the part of it. I personally purchase uniforms so that my presence remains consistent. A consistent physical appearance can create an unspoken asset of stability and reliability for the client.
Therapists can choose to wear all white, all black, scrubs, anything professional that can be maintained as a consistent and reliable professional appearance. Bonus: Attire that is acquired for work-purposes only is usually a tax write-off, too!
2. Hire a laundry service.
A professional laundry service usually costs more than doing the laundry yourself, but it is only pennies in difference after you consider the water bill, electricity and detergents (for instance).
The time you save will make your heart happy and can also free up time for additional appointments, education, research on a client’s medical condition, etc. Bonus: Laundry expenses for work clothes and linens can also be another tax write-off.
3. Take mini-mental vacations.
When is the last time you went to the movies by yourself? Or to the ocean? Or read a book for pleasure? Clients simply enjoy our services more when we are happy and focused. Don’t forget to take good care of yourself–you are the single most important investment of your career.
4. Use social media to maintain a market presence.
It was only a few years ago when small business survival regularly revolved around how big of an ad you could purchase in the yellow pages of the phone book. Or, how many free pens or calendars you could distribute with your name on them to keep yourself visible to (potential) customers.
Today, we can tweet, blog, post to Facebook and Instagram and perform a host of other free social activities to keep a market presence. Post regular happy pictures and wellness info. It’s worth it!
5. Look at clients in multiple dimensions–including total dollar value.
Remember that you are running a for-profit business in your practice of massage. When thinking of clients, it can be helpful to remember their financial value (among other things). If you earn $200/month for massages from a single client, and your relationship lasts 10 years – that is a potential $24,000 value/client. Don’t stress yourself out over the extreme value of any single client but do remember their value when making choices and decisions about your service and their care.
Below is a screenshot of CE Institute LLC founder's article on Massage Study Buddy below. You can view this article in full on Massage Study Buddy's website at: https://www.massagestudybuddy.com/tips-for-running-your-massage-business
To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/
Author Selena Belisle is the Founder of CE Institute LLC in Miami FL. She is a retired professional athlete and has been practicing massage therapy for over 30 years. Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage. She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com