Prioritizing Facility Access for VIP Members of Client at Your Healthcare, Spa or Massage Establishment

If a member needs to be reached in case of urgency or emergency, you can provide them with dedicated communication channels, while encouraging members to leave their smartphones in their lockers.

Adding a separate phone line for VIP members could be inexpensive or even free to your business. There are online website phone services that provide a free, dedicated phone number. A separate phone line for members should be constantly maintained, answered first and provided the fastest administrative service.

A specialized email address can also be provided to members only. These emails are delivered to a dedicated address and instantaneously pop up to administrative staff for the fastest response times possible.

If your facility has limited parking, think about marking some parking spaces, or a valet section for VIP members. There are lots of various methods that can be used to prioritize access for VIPs at your establishment, and with a little creativity, you can develop more with your unique space too.

A low-cost-to-your-business benefit is allowing members exclusive access to peak times. Customers may be willing to join a membership program just so that they can book the appointments they want when they need them. 

Consider those clients who want extra-early or extra-late appointments outside of your normal operating hours. A premium membership service could offer the extra times a client wants, and a practitioner could earn extra income for this premium service. A way to phrase this in your marketing materials is “members enjoy access to all appointment times, including before- and after-hours appointments.”

Now, consider peak service times at your business. If the business is always booked or sold out from 10 to 2 every Saturday, reserve those appointment times for members. This could be phrased in your marketing materials as, “The following premium appointment times are available only to Members of our Premium Serenity Club.” If not all appointments are booked in advance by your deadline, release those appointments to nonmembers.

Holidays and special events, such as Valentine’s Day, the week around college graduation, Mother’s Day and Father’s Day, are also opportunities to promote your membership program—again, by reserving premium appointment times for members.

Simply put, members of your program receive early access to highly coveted peak-time and holiday appointment bookings.

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