Retailing & Customer Appreciation Gifts in a Spa, Health Care or Massage Establishment Environment

When a customer buys into a membership program, they should receive some type of initial gesture as recognition of their investment. This could be an immediate discount or some type of small take-home gift.

Any gift you provide a member should reflect the high quality of your establishment and also be branded with a bespoke label to promote your business. Aromatherapy oils, analgesics, candles, handheld massage tools, soaps, pens, mugs and notepads are all memorable, personalized gifts.

When you give a gift of a body-care product used in special treatments, such as an aromatherapy oil or lubricant, include a card that describes the treatment at your establishment and offers special member pricing, such as a small discount on the usual cost.  Or, leftover product can be deposited into a small container and gifted to the client as well.

For physical or occupational therapy, think about providing TheraBands for precise exercises, or any other inexpensive object that can be taken home and used by the client.  Small gestures that help a client remember their a sentimental guest experience are priceless investments to your business.

Adding retail to an establishment is a another great way to increase revenue, as long as you have a space that is climate-controlled and secure. Your service providers should offer retail products at the end of every session, and gift certificates should be available for purchase in each session room and in your dedicated retail area.

A new membership program can offer a store-wide retail discount for members only. This can be promoted as a way to save money on a regular basis, because the regular purchase of a high-end body-care product might result in ongoing savings to a customer who uses that product regularly—and so makes joining the membership program make financial sense.

Here is how that works: If a membership costs $50 per month and the member will save $5 per month on their favorite product when they buy it from you, then their membership is paid for in just 10 months—and they still receive any additional monthly member benefits you offer.

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