It is important to help a customer feel they are receiving something special in exchange for payment, especially in a membership program or as a VIP client. This is where branding— through public recognition, private labels, signage, marketing and more—comes in.
One of the goals would be to help nonmembers and potential customers recognize or become curious about the benefits of membership, or becoming a VIP, so that they want to do the same to help grow your profit margin. Publicly recognizing those with exclusive benefits is one way to do this.
Provide VIPs or members a sticker or bracelet to wear to show they’re in a special membership class and should receive prioritized service when collecting towels, drinks, lockers or anything else where there could be a line or wait.
Create a private relaxation area for VIPs and members, even in a small space. A few minutes of silence or peace in a private relaxation area might be the best moment of the week for a busy customer. This special area can contain comfortable furniture, complimentary snacks and beverages, an electronic massage chair, and relaxing music and lighting.
You can also provide VIPs and members a tag to put on their dashboard or hang from the rearview mirror to use for parking. If the business has valet parking, clients might pay for premium memberships if they’re moved to the front of the line. If the business has a parking area, consider providing members’ parking closest to the establishment’s entrance.
There are a number of different ways a Health Care, Spa or Massage Establishment can help a client feel important, these are just a few!
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