Mini services are a very effective way to offer members-only benefits.
For example, a spa or massage establishment may have a sauna, whirlpool, shower area or other hydrotherapies that cost extra with service, but that members could access free of charge pre- or post-appointment.
Hot towels are inexpensive to provide yet are regularly valued as a premium service. Massage or body treatments could begin or end with a hot towel to the face, back or feet.
Mini hands-on services that do not require you to spend much money yet provide a pampering, health-supporting benefit to members, such as a foot scrub or paraffin treatment, could be included as complimentary add-on service for members.
When adding such mini services as a complimentary foot scrub to an appointment, practitioners do not need to extend the appointment treatment time to provide the extra service. The foot scrub could be provided during the regular appointment time; however, the extra work, product supplies and linen expense are what the member receives as a complimentary benefit.
If your establishment is a foot-spa or reflexology practice, provide premium chairs or loungers for your members. Some practices might offer 3D goggles with visual experiences during a foot or reflexology service. Providing this visual experience as a paid add-on for nonmembers and for free or at a discounted price for members is another way to incentivize repeat customers to join a membership program.
Providing a monthly special service exclusive to members is also an effective business tactic, especially if your business provides body-treatment services above and beyond regular massage. Body-care products, such as those used in body scrubs or wraps, have an expiration date, especially when the products contain active ingredients. If you have expensive products that are about to expire, think about offering a half-priced members-only service to both avoid product waste and offer members a valuable experience they might enjoy enough to repeat at full price.
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