Food and beverages present another opportunity to rewards VIPs or grow a membership program within your own business.
As the world becomes busier and people have less time than ever, it is important to have snacks available for your customers. (On a side note, jellybeans, sugary soda and fruit juice are always good to have on hand, in the event of a diabetic customer developing low blood sugar. Being prepared for these clients shows that you’re aware and care about their complete well-being.)
Snacks could be complimentary for members and part of a retail sales business for nonmembers. All customers might have access to a vending machine filled with healthy options, while members are provided with fresh food items.
You do not want to deprive non-member customers of bare essentials to try to sell memberships or premium services; instead, you should provide something extra, and tangible, for members.
Sparkling water with a slice of lemon might be available to all customers, while members are offered specialty coffees, teas, juices or flavored mineral water in bottles labeled with your business branding.
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