Utilize Extra Space at Your Massage Establishment or Spa with Open Service Treatments

As time goes on, real estate becomes more expensive.  Rents in the United States are not returning to prices from 20 or 30 years ago.  Our operational costs to do business, which includes rent costs are included or built into the price of our massage therapy appointments or spa services.  So that brings us to one question.  Do you think you would have more business if your services were less expensive?  Do you think more clients might try a service or appointment at your business if it was more affordable to them?  If you said yes, then cue open services.  Open services can often utilize your existing space without having to pay additional rent. 

Some businesses such as high end retail stores or airport massage establishments already set-up their treatment areas in open space to maximize the amount of treatement stations that they can include with that location.  Rents can be extraordinarily high in those busines environments to the point that services would be unafforable to build out a private treatment room for traditional private massage therapy or bodywork appointments.  But you don't have to be in airport or retail space to offer open services.  Any spa or massage establishment can add these, as long as your city or state building codes or laws allow, and you can do so with the quality expected of your establishment. 

Some massage and spa establishments have larger waiting areas, oversized treatment rooms and unused space.  If you’re lucky enough to have this, we recommend adding open services to your treatment menu to:

• keep yourself or your staff busy
• earn greater income
• practice shorter or different services than regularly provided in a private treatment room
• diversify your work to make it more interesting
• expand your service menu with mini-treatments and other incentives to get new clients into your establishment