VIP parties are a way to build on the feeling of belonging and specialness a membership program provides, or to simply recognize valued clients. Your party could be exclusive to VIPs or members plus their friends and family, to show others how good membership feels. Or you could host a party for all of your customers, with an employee on-site to sign up new members, and a separate area dedicated to a members-only lounge featuring free 10-minute chair massages or foot reflexology sessions, door prizes and catered snacks.
Use these types of events to recognize your valued customers, promote a membership program, gift certificates and mini-sessions, sell products at a special discount, and introduce guests to services they might not have booked before.
Consider holding a members-only party centered around retail products, such as a make-your-own hand scrub event or an educational event on how to properly use a motorized body brush—and then sell retail items members can take home.
Another type of event is to allow a vendor to host a demonstration for your members to gain exposure and sales while you profit from renting space to the vendor and members benefit from learning something they can use, such as the use of a new product, self-massage or meditation.
For any type of event held in your business, post an employee at the door to have all attendees sign a waiver allowing photos and video of them to be taken at the event and posted on social media. Use your social media channels to show the world how you appreciate your customers and members. Social media is a great way to increase business exposure with minimal effort and expense.
To learn more, please register for live business training at our school where you share in questions and answers with a live instructor at: https://ceinstitute.com/
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