CE INSTITUTE LLC BLOG

Time Management Tips for Independent Contractors

Author:  Selena Belisle, Founder/Instructor, CE Institute LLC, Miami FL

Selena Belisle discusses some time management tips for massage therapists to make life easier and work more.

Managing your time to run a successful massage practice (by yourself) can be challenging, and creating effective business and practical goals are different for every person. 

Each massage therapist must decide how much they want to work, how much income they require and how much personal time they need to create that perfect life/work balance.


I recommend that new massage therapists should be extremely flexible with their schedule to see as many clients as possible, earn client referrals and build a client roster and reputation.

Time Management Tips: Set Goals
After a massage therapist learns when they have the most number of appointments, they should start setting goals.

These goals could include:

  • Encouraging clients to schedule all on the same day(s) to gain greater personal time.
  • Start building appointments on the work days when you have the most amount of business.
  • If the clients’ schedules are not consolidating into the same work days, try providing:
    1. Pricing incentives for specific work days; or,
    2. Complementary customized aromatherapy with their session if a client brings a friend on the same day; or,
    3. Free foot scrub Fridays; or, whatever fits your business to try to consolidate regular clients into the same work days to create greater personal time.
    4. Create goals of how many clients/appointments you want to see in one day, and reward yourself the first ten times you meet that goal.


Enjoy some type of a treat, movie, slice of pizza or key lime pie. Do something to feel good about your accomplishment when you meet your goals and enjoy your career.

Place Some Limits on Goals
It’s important for massage therapists to set limits with their goals as well.

For example, set a maximum number of hours to practice per day. Many therapists do not perform more than 5 hours of massage per day to avoid “burn-out.”

You can also set a maximum number of hours you should book in one day for a particular modality. For instance, many therapists do not perform more than 2 to 3 hours of hot stone massage to avoid overheating and exhaustion.

Be sure to set a minimum number of hours or days that you require for personal time.

I personally have broken my work limits and goals on many occasions, but I always do so with a certain rationalization. Personally, my limit is that I do not perform more than 4 hours of massage per day given most of my work is deep tissue.

But, if I have to provide a fifth hour, I will take extra time off to make up for it. Switching and trading work hours with personal time can become a regular practice.

So, it’s good to reward yourself, know your limits and recognize when you’re pushing it to keep yourself happy and healthy. If you do not set limits or goals then your career could become a big question mark.

What are you doing and why?

Setting career goals, limits and rewards will help create a picture of what your work and personal life should like together.

And when you set these standards, make sure you are happy with them. Be positive, be creative and dream. This career is yours and whatever you make of it. Be appreciative of what you get and don’t ever be afraid to strive for more.

To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/

Below is a screenshot of CE Institute LLC founder's article on Massage Study Buddy below.  You can view this article in full on Massage Study Buddy's website at: enjoyable: https://www.massagestudybuddy.com/time-management-tips-independent-contractors

 

Author Selena Belisle is the Founder of CE Institute LLC in Miami FL.  She is a retired professional athlete and has been practicing massage therapy for over 30 years.  Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage.  She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com

 

5 Tips for Running a Therapeutic Massage or Bodyworker Business

Author:  Selena Belisle, Owner/Instructor, CE Institute LLC, Miami FL

Massage therapists often juggle between what makes their heart happy and what can physically be done.


All too often, massage therapists find themselves doing what they love but are not earning enough income to sustain it or they are earning enough income but are physically burnt out.

The key to a successful independent massage practice is to operate your massage business efficiently. Here are five simple and easy operational tips to maximize your career to continue to do what you love:

1. Make an investment in your physical appearance and stick to it.
Our work as massage therapists involves working with the public in a vulnerable situation (nakedness) and charging more than the average working wage.

Clients want to view and value us as professionals for our work, so we need to act and dress the part of it. I personally purchase uniforms so that my presence remains consistent. A consistent physical appearance can create an unspoken asset of stability and reliability for the client.

Therapists can choose to wear all white, all black, scrubs, anything professional that can be maintained as a consistent and reliable professional appearance. Bonus: Attire that is acquired for work-purposes only is usually a tax write-off, too!

2. Hire a laundry service.
A professional laundry service usually costs more than doing the laundry yourself, but it is only pennies in difference after you consider the water bill, electricity and detergents (for instance).

The time you save will make your heart happy and can also free up time for additional appointments, education, research on a client’s medical condition, etc. Bonus: Laundry expenses for work clothes and linens can also be another tax write-off.

3. Take mini-mental vacations.
When is the last time you went to the movies by yourself? Or to the ocean? Or read a book for pleasure? Clients simply enjoy our services more when we are happy and focused. Don’t forget to take good care of yourself–you are the single most important investment of your career.

4. Use social media to maintain a market presence.
It was only a few years ago when small business survival regularly revolved around how big of an ad you could purchase in the yellow pages of the phone book. Or, how many free pens or calendars you could distribute with your name on them to keep yourself visible to (potential) customers.

Today, we can tweet, blog, post to Facebook and Instagram and perform a host of other free social activities to keep a market presence. Post regular happy pictures and wellness info. It’s worth it!

5. Look at clients in multiple dimensions–including total dollar value.
Remember that you are running a for-profit business in your practice of massage. When thinking of clients, it can be helpful to remember their financial value (among other things). If you earn $200/month for massages from a single client, and your relationship lasts 10 years – that is a potential $24,000 value/client. Don’t stress yourself out over the extreme value of any single client but do remember their value when making choices and decisions about your service and their care.

Below is a screenshot of CE Institute LLC founder's article on Massage Study Buddy below.  You can view this article in full on Massage Study Buddy's website at: https://www.massagestudybuddy.com/tips-for-running-your-massage-business

To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/

Author Selena Belisle is the Founder of CE Institute LLC in Miami FL.  She is a retired professional athlete and has been practicing massage therapy for over 30 years.  Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage.  She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com

 

 

4 Basic Guidelines for Setting Massage Therapy Appointment Prices

4 Basic Guidelines for Setting Massage Therapy Appointment Prices

Author:  Selena Belisle, Founder/Instructor, CE Institute LLC, Miami FL

Here are some common questions, answers and tips about setting these massage prices:

What should I charge for a one-hour massage?
Look to your local peers and consider what they are charging.

Consider their property amenities, training and years of experience with their one-hour price.

Now, look to your own practice and try to determine if your service is the same, less or better than what they are providing and charge accordingly.

It is important to consider your market’s average price for viability of your own.

Should I charge more for deep tissue work than regular massage?
This can be one of the most puzzling questions and situations in massage therapy practice today.

The real question here is, “What is deep tissue?”

Some clients will request a “deep tissue” and then only tolerate the lightest of pressure while others will say they want a “regular” massage but demand your full body weight be applied with every stroke.

My solution is to charge a fairly high hourly rate and tell the client that they can have any type of therapeutic massage for this charge. Then, I may discount the service if it’s an easy appointment, or they book regularly, or whatever feels appropriate.

Sometimes I feel that massage therapists should charge a little more than their “average” market price so that there is room to offer discounts on slow days/seasons and for repeat/good clients.

Some customers may also be intrigued as to why you “costs” more than average, too. Keep in mind that good pricing involves providing your best possible service for the best possible charge.

How do I explain a price difference for different services?
While I personally charge an “expensive” one-size-fits-all price for services, some therapists will have a low base price for massage, and charge more for additional modalities.

It’s perfectly acceptable to charge more for harder or complicated work. Here are three reasons why therapists can (and sometimes should) charge more:

Additional equipment and/or training was involved to provide the service; therefore, a higher price will recoup the financial investment for training and/or equipment. This is often applicable for prenatal, stone, aromatherapy, NMT and so forth.


The work is physically “harder,” which means you will not be able to provide as many appointments that day. This is often applicable for deep tissue and hot stone work.


Extra time is required to provide the service. This often applicable to mobile appointments, stone work, prenatal, shirodhara, etc. (Be sure to add any parking expenses to a mobile appointment price, too!)


What is the best practice to charge for add-on services?
You should always charge for “add-ons” such as a foot scrub, paraffin or anything else that would not be normally added to the scheduled service.

If you do provide “add-ons,” it’s important to publicly post a detailed price list of these add-on services on your website, at the reception counter and/or in your service menu.

And, if a client requests an “add-on” during service, tell them the additional costs for the “add-on” before it is provided. While it’s never ideal to talk about money during a service, it could also be considered unethical to charge more than agreed without the client’s informed consent.

Setting your own appointment prices can often feel confusing and conflicting.

Use these guidelines to help make decisions about this important process. Be upfront, honest and clear about pricing – so that regardless of what you charge – you provide a professional, reputable business operation that is reliable for your customers.

Good business usually provides good prices – so don’t be shy to charge what you’re worth and let those cash registers sing!

To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/

Here's a screenshot of CE Institute LLC founder's article on Massage Study Buddy below.  You can view this article in full on Massage Study Buddy's website at: https://www.massagestudybuddy.com/setting-massage-prices

Selena Belisle discusses guidelines for massage therapists to set pricing for their massage therapy services:

Author Selena Belisle is the Founder of CE Institute LLC in Miami FL.  She is a retired professional athlete and has been practicing massage therapy for over 30 years.  Selena is an approved CE Provider with NCBTMB & the Florida Board of Massage.  She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com

 

COVID-19 & Pandemics 101 - The Basics for Massage Therapists

COVID-19 & Pandemics 101 - The Basics for Massage Therapists

By: Selena Belisle, Owner/Instructor CE Institute LLC, Miami FL

pandemic is a widespread occurrence of an infectious disease (usually across a large region, multiple continents, or worldwide) for a particular period of time.  Here is a partial list of pandemic examples throughout history:

  • 14th Century: The Black Death aka “The Plague”:  It killed an estimated 75-200 million people worldwide.
  • 1918 Influenza Pandemic aka “The Spanish Flu” (H1N1 virus) [i]: It is estimated that about 500 million people or one-third of the world’s population became infected with this virus. The number of deaths was estimated to be at least 50 million worldwide with about 675,000 occurring in the United States.

The 1918 Influenza Pandemic mortality was high in people younger than 5 years old, 20-40 years old, and 65+ years old. The high mortality in healthy people, including those in the 20-40 year age group, was a unique feature of this pandemic. In 1918, there were no flu vaccines and limited pharmaceuticals to treat secondary bacterial infections.  As such, worldwide control of this 1918 pandemic was limited to non-pharmaceutical interventions such as isolation, quarantine, good personal hygiene, use of disinfectants, and limitations of public gatherings. Interestingly enough, today in 2020, we are still applying similar control measures that were used 100 years ago during the Influenza Pandemic to prevent the spread of COVID-19.

  • 1957-1958 Pandemic aka “Asian Flu” (H2N2 virus) [ii]: In February 1957, a new influenza A (H2N2) virus emerged in East Asia, triggering a pandemic (“Asian Flu”). It was first reported in Singapore in February 1957, Hong Kong in April 1957, and in coastal cities in the United States in summer 1957. The estimated number of deaths was 1.1 million worldwide and 116,000 in the United States.
  • 2009 H1N1 Pandemic aka “Swine Flu” or “2009 Novel Influenza A” (Influenza A (H1N1)pdm09 virus)[iii]: The 2009 H1N1 flu was regularly referred to as the “Swine Flu”. It was called Swine Flu because the people who caught it had direct contact with pigs. The “Swine Flu” label changed years later when people who were infected had not been around pigs.[iv]

 

 

The 2009 Novel Influenza A (H1N1) virus emerged first in the United States and spread quickly across the United States and the world. From April 2009 to April  2010, the CDC estimated that in the United States there were 60.8 million cases with 12,469 deaths.  It is also estimated that between 151,700 to 575,400 people worldwide died from this infection during it’s first year.[v] Globally, 80% of 2009 H1N1 virus-related deaths were estimated to have occurred in people younger than 65 years of age.

When we look at history, pandemics are not new to our world.  Different age groups can be more or less susceptible with each unique pandemic.  And there are varying amounts of populations, infections and deaths between each unique pandemic.

COVID-19: On February 11, 2020 the World Health Organization (WHO) announced an official name for the disease that is causing the 2019 Novel Coronavirus outbreak which is now known as COVID-19.[vi]  COVID-19 is caused by a coronavirus called SARS-CoV-2.

COVID-19 stands for:

  • “CO” stands for “corona”
  • “VI” stands for “virus”
  • “D” stands for “disease”
  • 2019 stands for year it was identified

A novel coronavirus is a new coronavirus that has not been previously identified.  There are many types of human coronaviruses including some that can cause the common cold and/or mild upper-respiratory tract illnesses.  COVID-19 is a new disease, caused by a novel (or new) coronavirus that has not previously identified in humans.  COVID-19 is not the same as other coronaviruses that can commonly circulate amongst our population.

According to Marie-Louise Landry, MD, an infectious disease expert at Yale Medicine, four common human coronaviruses cause 15-30% of common colds amongst humans.  However, COVID-19 is a new or novel coronavirus, “meaning that it mutated in some way and became more deadly” explains Jeremy Brown, MD, director of the Office of Emergency Care Research at the National Institutes of Health. “That is what happened when SARS and MERS occurred. They too are coronaviruses that changed and became very much more deadly."[vii]

Coronaviruses are a large family of viruses that are common in people and many different species of animals, including camels, cattle, cats, and bats. It is not often that an animal coronavirus could infect humans and then spread amongst people. This animal to human transmission is thought to have occurred with MERS-CoV and SARS-CoV and has now happened with COVID-19.

COVID-19 is thought to spread from person to person, mainly through respiratory droplets produced when an infected person coughs or sneezes. These droplets can land or be inhaled in the mouths or noses of people nearby.  COVID-19 has been detected in both symptomatic and asymptomatic people (people who are infected but do not show any symptoms). 

Some people have said that COVID-19 is less infectious in hotter climates or temperatures and others have said that cold weather can kill the virus.  All these suggestions are mostly speculative.  While some coronaviruses survive for shorter periods at higher temperatures and higher humidity than in cooler or dryer environments, the CDC clearly states that they “don’t have direct data for this virus”.[viii]  And more importantly, the World Health Organization states: “…the COVID-19 virus can be transmitted in ALL AREAS, including areas with hot and humid weather.”[ix]  The fact is, COVID-19 is a very new virus (less than 1-year old).  It can take months or years to perform the research and studies required to obtain this type of information.

The CDC states the best way to prevent transmission of COVID-19 “is to avoid being exposed to this virus”.  There are people who are infected by COVID-19 who appear to be perfectly healthy but are also “shedding” and infecting others without knowing. The World Health Organization published that it can take between 2 and 10 days before an infected person may become sick or develop a fever. As such, it is not regarded as “safe” to provide close, in-person services to the general public until better testing and medical advisement is available.   What is most important is protect yourself and your customers during this pandemic.  Taking someone’s temperature, looking at or talking to someone is not a reliable way to detect if someone is infected with COVID-19.   The best operation may be to assume that everyone is infected and to practice social distancing with good hygiene until better information is available.

To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/

Author Selena Belisle is the Founder of CE Institute LLC in Miami FL.  She is a retired professional athlete and has been practicing massage therapy for over 30 years.  Selena is an approved CE Provider by NCBTMB & the Florida Board of Massage.  She now teaches full time for the Complementary and Alternative Health Care Industries. You can learn more about Selena’s training and CE classes at www.CeInstitute.com

_____________

 [i] “1918 Pandemic (H1N1 Virus).” Centers for Disease Control and Prevention, 20 Mar. 2019, www.cdc.gov/flu/pandemic-resources/1918-pandemic-h1n1.html. Found online April 4, 2020.

[ii] “1957-1958 Pandemic (H2N2 Virus).” Centers for Disease Control and Prevention, Jan. 2019, www.cdc.gov/flu/pandemic-resources/1957-1958-pandemic.html. Found online April 4, 2020.

[iii] “2009 H1N1 Pandemic (H1N1pdm09 Virus).” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 11 June 2019, www.cdc.gov/flu/pandemic-resources/2009-h1n1-pandemic.html. Found online April 4, 2020.

[iv] DerSarkissian, Carol. “H1N1 Flu Virus (Swine Flu): Symptoms, Causes, Tests, and Treatments.” WebMD, WebMD, 19 May 2019, www.webmd.com/cold-and-flu/flu-guide/h1n1-flu-virus-swine-flu#1. Found online April 4, 2020.

[v] Estimated global mortality associated with the first 12 months of 2009 pandemic influenza A H1N1 virus circulation: a modelling study, the Lancet Infection Diseases, 1 September 2021, https://www.thelancet.com/journals/laninf/article/PIIS1473-3099(12)70121-4/fulltext. Found online April 4, 2020.

[vi] “Frequently Asked Questions.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 4 Apr. 2020, www.cdc.gov/coronavirus/2019-ncov/faq.html. Found online April 4, 2020.

[vii] Groth, Leah. “These Are the Key Differences Between Coronavirus and the Common Cold.” Health.com, www.health.com/condition/infectious-diseases/coronavirus/coronavirus-symptoms-vs-cold.  Found online April 4, 2020.

[viii] “Frequently Asked Questions.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 4 Apr. 2020, www.cdc.gov/coronavirus/2019-ncov/faq.html. Found online April 4, 2020.

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