Serving the bridal market with special events can boost income, increase business visibility and introduce you to new clients. In this 21-minute video, we'll discuss this and more with a lavender theme. You can create any type of house call party event such as birthdays, holidays and bridal parties with these suggestions. You can also use various essential oils to create your party theme, such as purple for lavender or green for spearmint, etc.
Bridal spa parties can be serviced at home or at your establishment. These parties do not have to be gender-based. Creating your party should be whatever the client wishes for as long as it is within reason to create a success. Adding mobility to your existing spa business is a wonderful way to expand your client base, business visibility and income. It can also bring some fun and versatility to the everyday monotony of your massage practice. Any spa practice can reap heavy rewards once a mobile spa menu is created, marketed and the staff are trained.
Prior to proceeding with a mobile practice, please take the time to check that it is allowed in your state or municipality, and that you are fully insured for it too. Also make sure to stay within your scope of practice.
In this article, we’ll review how to capitalize on weddings and bridal parties with a mobile spa business.
Include the Entire Bridal Party (regardless if they've registered for paid services)
Getting married is a time-consuming business, and it can also be overwhelming. It’s important to let your local brides know that you can relieve some of this stress and make the whole process easier with mobile spa services in their own home.
Also, a fabulous mobile wedding spa party is the type of gift that keeps on giving. It’s like getting paid to advertise the spa and staff, and it’s a wonderful memorable event that the guests will cherish and remember for many years to come.
Encourage Everyone to Relax
For the actual mobile spa business itself, think about adding a "relaxation room" in addition to paid service!
Some guests may want more services than others or have a larger budget. It’s important for everyone in the bridal party to feel like a valued participant, especially when they are not receiving an actual spa service.
To create a Relaxation Room, select an area of the home and transform it into something zen.
There are so many nice touches you can add to the Relaxation Room to make the mobile spa experience come to life.
Consider adding pictures of the happy couple. Remind everyone why you’re there and what is being celebrated.
Create a “No Phone Zone.” Encourage the bridal party to treat the relaxation room like a real spa. Print and hang signs that would be appropriate for your spa party and add famous quotes to set the mood, such as: Speech is silver, silence is golden.
Chances are that everyone loves to take pictures. While almost everyone uses their cell phones to take pictures these days, hopefully your guests will avoid these electronic nuisances and spend their time relaxing and enjoying each other’s company and service(s).
Set the Scene
Leave a disposable camera in the relaxation room so that they can have fun taking pictures and sharing the moment without the technological headaches of a cell phone.
Play soft music, anything relaxing, or the bride’s choice. Add soft lighting. Bring a 40-watt lamp, candles or whatever can safely be provided.
Alcohol and spa do not always mix well. Try offering some herbal teas and bottled spring water. A spa tea service is easily portable. Simply provide an assortment of individually wrapped tea bags, individually wrapped sweeteners and some disposable hot cups with lids.
You’ll already have a tea kettle for your mobile spa business, which is often used to create immediate hot water for foot soaks and esthetic services.
Everyone loves snacks. Simply purchase individually wrapped cookies, apple slices or whatever you feel is appropriate for your group. It’s important to provide prepackaged food items so that your business cannot be categorized (or fined) for lack of a restaurant license.
A Slice of Mobile Spa Heaven
Many people see spa pictures in assorted magazines and wish they were part of it! Cut a cucumber into half-inch thick slices and leave them in a small paper or plastic bowl.
Encourage guests to place the cucumber slices over their eyes and relax. They’re great for the perfect spa picture.
Leave some coffee table books or magazines out for your group. Make sure that some of them have “neutral” subjects such as travel. Most of us do not have time for “pleasure” reading. Providing reading materials is an inexpensive and easy way to keep guests occupied in a pampered environment.
Do not forget to advertise for additional service at the party, or for future appointments at the spa! Throw some spa product samples, a candle, anything you wish into a small paper gift bag with marketing materials. Be sure that each guest has your phone number to book their own mobile spa party or to schedule an appointment at the spa.
The relaxation room should be available to everyone in the bridal party, regardless of what they book for service. You can charge a flat fee for the relaxation room or build the costs into the bridal spa party budget and/or individual services.
Please do not provide outcall parties or services that are not within your licensed scope of practice or operations.
To learn more, please visit and register with us at: https://ceinstitute.com/
To view the Massage Magazine article that is reviewed in this video, please visit: https://www.massagemag.com/proven-steps-to-building-a-mobile-spa-for-weddings-89374/
#weddingparty #bridalparty #massage #massagetherapist #lmt #massagetherapy #massagebusiness
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