by Selena Belisle, Founder/Instructor, CE Institute LLC
Instilling trust amongst clients is paramount to providing a superior service. So how do you instill that trust with a new client who has another favorite therapist?
Establishing client confidence can regularly be achieved by applying commonly practiced opening rituals. Spending 60 seconds or more with something that feels familiar at the start of any session could deliver an incalculable benefit. Routine opening practices can help old clients quickly reconnect, and some might instantaneously relax when they recognize what they are receiving.
Similar opening rituals could also prove beneficial when couples book the same appointment in the same room. It could prove laborious for a partner to feel that they received lesser or greater treatment when at least some of their service was the same.
Unfortunately, a massage recipient could also attempt to invalidate a therapist’s work because it was not recognizable and did not match their previous treatments. New massage clients may additionally be confused when their session does not match what their friends or family have told them. Starting or finishing a treatment in a similar manner to what is commonly practiced could help avoid these adverse feelings.
There are many advantages to using familiar rituals beyond what we have published. And while it is perfectly acceptable to provide something different, there are a few commonalities that can be shared.
To learn more, please register for quality, affordable, professional training at: https://ceinstitute.com/
In this article published by Massage Magazine, we examine common opening rituals plus a few closing practices in massage therapy and bodywork services. To view the article on Massage Magazine's website, please click HERE.
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